Nifty worked with suburban Chicago home bath renovation company, Shower Repair Center, to refresh their identity and establish its a digital presence to help communicate the company’s craftsmanship and professionalism in the high-end, specialty home renovation market.

Nifty created a brand identity that would define our client’s brand essence and set it apart from its competitors. Drawing inspiration from water, bath and tile aesthetics, Nifty crafted a logo of a stylized “S” made of water droplets in a swirling movement while also conveying a sense of zen with the inherent yin-yang pattern, suggesting that the often chaotic work of home renovation doesn’t need to be stressful when you have the right people on the job.

Nifty applied the logo to a newly designed tri-fold brochure to serve as the perfect introduction to our client’s services. Combining imagery of before/after bathrooms and showers with informative infographics, and compelling copy, the brochure effectively highlights the unique value proposition Shower Repair Center offers, making it a potent sales tool. Its lasting impression on potential clients sets our client apart in a competitive market, driving brand recognition and trust.

Completing this transformative project, Nifty designed and developed a website that serves as our client’s digital face. The website boasts an intuitive user interface, simplifying navigation through their services, and showcasing their project portfolio. Moreover, it’s optimized for search engines, ensuring our client maintains a competitive online presence and broadens their reach within the industry.