Nifty’s brand development work for boutique CPA firm Brown, Kaplan & Liss was a comprehensive undertaking that involved every aspect of crafting a cohesive and impactful brand presence. From the initial stages of brand strategy to the final implementation, Nifty worked closely the firm’s partners to develop a unique and tailored brand identity that aligned with our client’s goals and target audience.

Nifty designed a clean, modern logo that captured the essence of the brand and the financial nature of the business and served as its visual cornerstone. This logo was seamlessly integrated into a cohesive stationery suite, including business cards, letterheads, and envelopes, ensuring a consistent and professional brand image across all touchpoints.

To maintain brand consistency, Nifty developed comprehensive brand guidelines, providing clear instructions on logo usage, typography, color palette, and tone of voice. Finally, we brought the brand to life online by designing and developing a user-friendly website that showcased the brand’s values, and services and leaders. Together, these efforts resulted in a robust and memorable brand presence that empowered our client to connect with their clients, and drive business growth.